Meaningful Marketing
Marketing can be healed.
Marketing is sick.
Often used in ways that are mean and manipulative.
Many marketers are struggling with the existential question; "Am I wasting my talent?"
True, much of modern marketing has been shaped by greed, fear and delusions. But the antidote is available.
We can choose generosity, love and clarity. We can tell and trust in a better story.
Meaningful Marketing is an amplifier for innovative solutions, life-changing products and significant societal change.
Let's do better.
I'm here to help.
Clients
Projects
Won
Products
A four-step method based on design thinking and the hero's journey framework. The F.L.O.W. process makes craftmanship of marketing strategy.
Focus
We set a clear intention and direction for the story. In this phase, we reflect on the change we bring, the people we serve and the role we play.
Look & Listen
We collect the internal and external insights and wisdom that will support strategic decision making.
Outline
In this phase it is time to make wise choices about key elements of your story. We clarify the central hero audience, positioning and message house.
Write
In this final phase, we develop a strategic story that will inspire your hero audience and clarify the value you bring.
"In 1 session we were able to simplify and start defining a way to communicate with our customers"
